Author: Pecuvi Automotive (Pecuvi Automotive)

Channel Experimentation in the Automotive sector – Disruption or Opportunity?

Channel Experimentation in the Automotive sector – Disruption or Opportunity?

The automotive sector has been at the forefront of change and disruption whether that be caused by new government legislation, the potential loss of free trade caused by a No Deal Brexit or new market entrants.  Some experts describe what is happening as ‘complete dislocation!’  However, arguably the biggest external factor driving change is new...