The automotive sector has been at the forefront of change and disruption whether that be caused by new government legislation, the potential loss of free trade caused by a No Deal Brexit or new market entrants. Some experts describe what is happening as ‘complete dislocation!’ However, arguably the biggest external factor driving change is new technology and digital platforms coupled with consumers’ changing buyer behaviour and enhanced expectations of how they want to experience a car brand. In a recent article for AM Online, Russell Puttick, VP of customer and strategy at CDK Global commented on the five key trends...