It’s hard to think of a time when digital transformation and integration of new technologies has been as business critical and urgent as it is right now. Studies show that the events of the last 12 months has accelerated digital transformation by some 7-8 years and that there is wide spread recognition that digital/ecommerce engagement is now here to stay.

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The automotive industry is no different, with the pandemic merely bringing forward a shift in mind set and process that was regarded by many as being inevitable.  That change is being largely driven by the transformation in how today’s customer prefers to engage, linked to their widespread adoption of digital communications across all aspects of their lives caused in part by the experience of social distancing and remote working which we have all now become somewhat accustomed too.

One of the reports that caught my eyes recently was a white paper that suggested video has become a necessity as part of any digital marketing and customer engagement strategy with 81% of businesses now adopting video as part of their customer journey experience.  A trend we see only continuing to rise in the months and years ahead as we look to life beyond Covid.

This report compiles much of the developments and trends in terms of digital transformation and rise in the power of video over the last 12 months.  Our comments are overlaid with input from what changes and trends we have seen across our own customer base,  asking the question if video actually does work, the lengths we have gone to transform our own business and the opportunities we foresee in the future, including how businesses can go about unlocking them.

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I hope you find the report useful and informative.  If you have any feedback or questions, please do get in touch.